Apple is planning to expand and improve marketing efforts by partnering with four new digital ad agencies, including WPP's AKQA, Interpublic Group's Huge, Area 17, and Kettle, reports Ad Age. The agencies will work on digital strategy and user experience, among other things.
The scope of the work being assigned across the agencies is broad, and will likely include user experience and digital strategy, among other elements, according to people familiar with the matter.
According to Ad Age, Apple's new partnerships will not affect existing relationships, such as that with TBWA/Media Arts Lab. Apple's longtime advertising partner was recently in the spotlight after the Apple vs. Samsung trial surfaced a heated email correspondencebetween the agency and Apple's head of marketing Phil Schiller. Apple and Schiller were unhappy with the TBWA's early 2013 advertising efforts, but those relationship wrinkles were apparently ironed out as Apple has continued to work with the agency, producing the successful "Photos Every Day" and "Music Every Day" advertisements in late 2013.
Apple also works with several other digital shops and in 2013, the company began working on doubling the size of its in-house creative design team, likely as a response to increased pressure from Samsung. Samsung's "The Next Big Thing" advertising campaignreportedly infuriated Apple executives, leading to its troubles with its own advertising agencies. According to a recent report, Apple spent $351 million on advertising in the U.S. in 2013, while Samsung spent $363 million. In years past, Samsung has far outspent Apple on advertisements, but that gap appears to have narrowed as Apple has made moves to improve its marketing campaigns.
Apple's customers may receive a boost in performance and improved battery life from the company's 2014 products thanks to improvements in Micron's LPDDR4 DRAM technology, claims Matt Margolis (Via 9to5Mac). 
According to Margolis, Micron is ramping up production of its LPDDR4 RAM and will supply Apple with memory chips for its 2014 iPad, iPhone and Mac models, which are expected to debut later this year. Margolis believes a "mystery" $250 million payment Micro received for "product to be supplied through September 2016" is from Apple as part of a multi-year deal.
Apple is a current DRAM customer of Micron Technology, having last used Micron’s LPDDR3 DRAM memory in 2013. Micron presented detailed benefits and product highlights regarding their LPDDR4 DRAM Memory technology almost a year ago. Furthermore, just yesterday Micron’s Vice President of Wireless Solutions Marketing published an article highlighting the benefits of Micron’s next generation DRAM LPDDR4, which tells me this technology is ready for the big show. Lastly, Micron received a mystery payment of $250m from one customer that was reported during their Q1 2014 conference call and their 10-Q indicates that the payment was “for product to be supplied through September 2016″.
Apple is in an arm’s race to improve the performance of their mobile, tablet and ultrabook devices and improve overall battery life. There appears to be little doubt that Apple is going to be showing off Micron’s LPDDR4 DRAM memory across their 2014 iPhones, Macbook and Tablets. You can take my word for it that Apple users are going to love how “lightning quick” the 2014 devices will be compared to the 2013 devices.
Though not confirmed, this transaction is plausible as Apple currently uses Micron’s LPDDR3 DRAM in its 2013 models under the brand name of Elpida, a company that Micronacquired in July 2013. Even earlier, Apple reportedly inked a deal for DRAM chips with Elpida in 2012 that purchased half of the capacity at the firm's main manufacturing facility in Japan. This new LPDDR4 RAM technology offers two times the bandwidth performance of the previous generation LPDDR3, while keeping power consumption low, claims Reynette Au, Micron's Vice President of Wireless Solutions Marketing, in an article at Wirelessweek. These technological advancements in LPDDR4 RAM may complement Apple's 64-bit A-series processor, which powers the iPhone 5s, iPad Air and Retina iPad mini. Detailed analysis from Anandtech claims Apple's current A7 processor is so powerful that users are likely to encounter RAM bottlenecks and battery consumption limitations before overextending the CPU.
